Marketing You Florida Vacation Villa During the off-peak Season

In order to make your Florida vacation rental a success, you must actively market your property in the off-season. There will be many weeks where your vacation rental will be empty, but you can reduce these weeks by persevering with high-quality off peak marketing techniques.

We have highlighted numerous ways that we have used to fill those empty weeks:

Food Techniques

Method One: Offer discounts for stays of two or more weeks. The discount can be based on a sliding scale such as; 5% for 2 weeks, 7.5% for 3 weeks, and so on. A slight discount can make the difference when a potential guest is comparing two or more properties.

Method Two: Offer last minute specials. For example: "Make your reservation within 72 hours of arrival and save 15%!" or "Special offer this week only!"This attracts the impulse vacationers looking for a quick get-away.

Method Three: During gaps in your bookings offer shorter rental periods such as two and three day weekends and mid-week rentals.

Method Four: Offer lower weekly rates to encourage longer rentals and discounted rates for stays of two or more weeks. This makes the price for attractive for the renter and it provides more bookings during the empty weeks.

Method Five: Offer 'themed' rental packages by mirroring the events in the Disney area. Such as Thanksgiving, Easter Package, Christmas, etc. Spend time advertising your villa around these events. Such as 'Experience the Disney Christmas and stay in our exclusive villa', etc

Method Six: We found offering complimentary items works particularly well in the off-season. Offer items such as (cost effective) tickets to local attractions, complimentary welcome basket (fruits, wine, or food staples for the first breakfast are all good choices), giftcards, etc. Use your imagination!

Method 7: Send out periodic messages (via mail and/or email) to past renters letting them know about upcoming specials, new additions and upgrades. If they refer to renter offer incentives such items as a free night, discount off advertised rates or a giftcard for each referred renter.

Method 8: Research how the local tourist board are promoting in the off peak season. Find out which groups or geographical location e.g. New York, UK, Canada, etc, they are targeting and mirror their strategies.

Method 9: Market your property to snowbirds.' Snowbirds ' are people who migrated from the northern states and Canada to escape their cold winters. They will stay in a property usually between three to six months. They are a great source of revenue for a number of months.

Marketing your Florida vacation villa in the off-season will require time, patience and effort. But if you are consistent you will reap the rewards and generate a greater level of revenue from your Florida vacation villa.

Marketing You Florida Vacation Villa During the off-peak Season